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Create awareness among the masses:
The majority of
people are unaware of the employment of economic slave labor and the
atrocious environmental destruction that takes place in the process of
producing the next consumer gadget or seeking to reduce product prices even
more. Those that are aware of it feel trapped in a system they feel
uncomfortable with and justify their actions with the thought that if they
don’t do it, somebody else will. Awareness is created by thousands of NGO’s
(non-Government Organizations), activists, awakened individuals and
independent media. It is important this process keeps gaining momentum and
at some point will infect the mainstream media in order to reach the broad
public. Ultimately I don’t believe that the majority of people purposely
want to exploit other human beings, employ child labor or destroy the Earth
just to maintain their comfort and lifestyle.
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Become an activist and live the vision:
Currently
Earth, our ship, is sinking. If we want a chance to fix it properly, we will
have to keep bailing water until such time as we can plug the holes in it.
Luckily there is a fast-growing army of environmental and human rights
activists that deals with immediate issues at hand. Join them and let’s save
whatever we can now and increase the chances of a decent life for our future
generations.
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Integrate ethics into business:
Business and free
entrepreneurial enterprise has proven to be a very effective way to unleash
human ingenuity and efficiency. Trying to slow down or stop that vehicle for
human progress is like trying to stop water from flowing to the sea. It
would also be throwing out the baby with the bathwater. What we need to do
is change the paradigm of thinking and expand the perspective of measuring
success based on power and money to a more all-inclusive platform of value
creation for the benefit of all society and the planet. We therefore need to
integrate our values and ethics into our day-to-day business activities and
practice business with a conscience, which will lead to environmental and
socially responsible work practices.
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Push for legislative corporate reforms:
A lot of the
problems that are currently created by globalization are due to a defect in
the accounting practices and legal structure of the corporation itself (as
discussed in In the Eyes of Anahita. For more detail on this topic
read The Corporation by Joel Bakan). Legislative changes in structure
and accounting regulations are required to allow corporations to focus on
holistic value creation and prevent them from offloading externalities (the
social, health and environmental cost that are related to a company’s
business activity but which are not reflected in its books but are left for
society to deal with) on governments and taxpayers around the globe. This
requires active pressure on politicians around the world.
